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The Wellness Practice Playbook
Hosted by Alex Sidorenkov
If you run a med spa, men’s health clinic, or cash-pay wellness practice and you’re tired of guessing what’ll actually move the needle—this podcast is for you.
Each week, join Alex Sidorenkov, CEO of Wellness Clinic Marketing and MD PracticeFlow, as he shares real-world strategies that help anti-aging and wellness practices get more patients, retain them longer, and scale smarter.
After helping dozens of clinics grow through proven marketing, automation, and lead conversion systems, Alex breaks down what works—and what wastes time.
Expect no fluff. Just tactical insights on attracting high-quality patients, optimizing your operations, and building a cash-pay practice that runs like a business (not a burnout machine).
Podcasting since 2025 • 6 episodes
The Wellness Practice Playbook
Latest Episodes
6. Integrating Sexual Wellness Into Cash-Pay Medical Practices with David Hernandez
Longevity is the new luxury, and it's not about the car you drive or the watch you wear—it's about the quality of your life. In this episode, we sit down with Dr. David Hernandez, also known as the "Miami Love Doctor." Da...
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Season 1
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Episode 6
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38:38
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5. The Untold Sales Playbook for Scaling Your Cash-Pay Clinic with Sales Expert, Mario Maldonado
Are you a medical wellness practice looking to boost both new patient acquisition and long-term patient retention? In this episode of The Wellness Practice Playbook, we're joined by Mario Maldonado, a seasoned sales ex...
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Season 1
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Episode 5
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1:01:58
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4. Cracking the Code: A Deep Dive into LegitScript with Gabriella Schmidt
Navigating the complex world of healthcare advertising can be challenging, especially when it comes to regulations like LegitScript certification. In this insightful episode, we speak with compliance expert Gabriella Schmidt,...
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Season 1
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Episode 4
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17:19
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3. Innovating the Future: A Conversation with Mark White, CEO of Omniwave
Discover the next evolution in regenerative medicine with Mark White, CEO of OmniWave. Mark shares the groundbreaking technology behind OmniWave, a portable device utilizing focused shockwaves for non-invasive healing and regen...
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Season 1
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Episode 3
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25:52
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2. Insider Look: Co-Founder of Leading Med Spa Franchise, Carlton Washington, Talks Marketing Success
In this insightful episode of The Wellness Practice Playbook, we delve into the journey of Carlton Washington, co-founder of the largest medical spa franchise in the medical wellness space, 4EVER YOUNG ANTI-AGING SOLUTIONS. Carlto...
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Season 1
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Episode 2
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51:00
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