Is longevity, feeling better. It's not about what watch you're wearing, what car you're driving. It's about how long you're living and how good the quality of your life. Imagine if Apple would only sell iPhone and not sell computers, tablets, and any other devices. 

And on top of that, they will only sell it to one specific group of population. All right, today we have a very special guest, David Hernandez, somebody I know for over a decade. David built a really interesting name in the market as a Miami love doctor, helped a lot of patients to change their marriages, I mean, a relationship by improving their sexual health. 

Then later stepped in into a deeper role of training physicians on how to do the same, which overall indirectly helps a lot of people in the United States. So welcome, David. We'd love to talk about your experience, where you've been, where you're going. 

Oh, well, I'm glad to be here. Thank you for the invite. Alex, well, like Alex mentioned, you know, we've known each other since like 2014, end of 2014, is when I started at Health Gains. And it's been a long journey, my friend. 

Yeah, it is. I mean, I remember during the COVID time, I'm hearing this name, Miami Love Doctor, Miami Love Doctor. Like, where did this come from? So during COVID, the funny thing is a lot of people realized that they, since they had to be locked up together, their sexual health wasn't 100%. 

And I started getting a lot of calls. But how does the name Miami Love Doctor came to existence? Well, basically, so my mentor in all this was Dr. Richard Gaines. And I started with him in 2014, at the end of 2014. 

You were there. And he pioneered Gaines Wave. And we started treating a ton of patients. You know, it's shockwave therapy for or acoustic wave therapy for erectile dysfunction. And we started treating a lot of patients and it got overwhelming. 

And then we started training doctors. And this is where my whole outlook changed. You know, it didn't matter what I knew if I couldn't share it, which is, I think, is how Dr. Gaines felt when he took me under his wing. 

And I started training doctors in acoustic wave therapy, in OSHOD, in P-Shot, basically revolutionizing their practices. Because it was turnkey, had on that not only, and these were doctors who had established HRT clinics or hormonapy clinics. 

So they were making guys, increasing guys' libido, increasing their testosterone. But, you know, studies come to demonstrate that 80% of erectile issues come from blood flow. And some come from psychiatric as well, but mostly blood flow issues. 

And if you could restore that, then you not only improve this person's intimacy, but you improve their overall well-being. Tell us about patients' experience. So in my experience with patients, without sounding too confident or trying to show off or anything, but I've saved several marriages. 

I can tell you that patients usually are a little reluctant. This is especially Latino patients, which is why if you see in my social media, I try to push some Spanish content because I think education is very important for the patients. 

When it comes to HRT and sexual wellness, especially Latinos, because they see the whole testosterone as a taboo. And, you know, in the machismo, the Latino machismo, where, oh, I can break down a wall with my private part, you know. 

So they never admit to having a problem. And they usually resort to things that don't work, like pills, which are just a little band-aid on an injury. It's like putting a little band-aid on a huge cut, you know? 

It'll work a little bit, but it's not really going to stop the bleeding. So patients usually, usually, after their first consult, even over the phone, they usually, on the second time we talk, they usually open up. 

And then it's life-changing for them. I think in terms of being a position in that position, it's very important to answer their call or their text or their email as soon as you get it. Because these patients, I say about 80% of them had an experience where they did not function how they thought they would. 

And they picked up the phone or went online and they called you. And if you missed that call, you missed your chance to help them. I see. Interesting points. I mean, it's in a lot of other things when it comes to markets and medical procedures. 

They have the problem. They feel this emotional hurt. They go search. So they're still in that phase. They reach out. And if you wait a day or two, they cool down. And now they don't want to go back into that pain, discussing, thinking about it. 

It's a great point. I have a separate topic I'm going to be talking about, which is speed to lead, not here. But it totally explains why when clinics don't reach out to prospects right away, they end up chasing them, they end up losing them. 

Yeah, yeah, 100%. I actually trained a clinic, and I'm not going to mention names, but they had their wellness counselor, which is what I call, or wellness coordinator, which is what I call the patient that, the person that helps you through the process here in my practice. 

But they would only reach out to their leads or the patients wanting help on Thursdays. So if the lead reached out to them, and I know nothing about marketing, you know, that's your job. I leave it to the experts. 

But it makes it common sense. If this guy is calling you or reaching out to you on Saturday, you're going to wait till next Thursday to reach out. They found somebody else. As far as the pills and shock weight treatments and P-shots, I remember the situation that patients first start pills. 

Then, okay, that solves the problem only for short term. Some of them have side effects. But if you really, truly want to solve the problem, that's when the PRP comes in place. That's when the shockwave therapy comes in place. 

Yeah. So this has become a big issue now that you mentioned pills with younger men because a bunch of companies are doing really, real strong marketing in TikTok and social media. I'm not going to mention names. 

One is the little red pill. The other one is the blue one. And they just, a little text back and forth, and they send these young guys the pills. And these guys, by the time they hit 35, 40, these pills no longer work. 

And now they have a serious problem because they were depending on it. So I try, here in my practice, what we try to do is attack the root cause of any of your problems. You know, we don't go for quick fixes. 

My goal is to fix my patient's life and change it for the better, right? I want to promote longevity. I want to promote, you know, better lifespan, better vitality, better energy. And basically where their aging becomes a rather than where they just feel better. 

You know, that's becoming the new luxury is longevity, feeling better. It's not about what watch you're wearing, what car you're driving. It's about how long you're living and how good the quality of your life is. 

I mean, the medicine got a lot. It's been a while. I mean, the medicine improved so much over time. Hormone therapy finally accepted. It's no longer a thing that people are afraid of. The sexual health has been already already... 

You still can't say some things. Regenerative medicine is, wow. I mean, this is a totally different podcast about that. Oh, yeah. There is so much available to restore, rejuvenate. I mean, the biohacker is also leading the way on testing things out. 

And it's very mainstream. It's very mainstream now. Before, I remember, I've been, you know, we've been ordering samarellin and, you know, different peptides, PT-141, melanotan to make your skin darker. 

And it actually improves your sexual health. And, you know, without getting sun and stuff. But we've been doing these things since 2016. And now everybody's talking about peptides. Everybody's talking about hormones. 

Everybody's talking about sexual health. And it's great. It's great, you know. And, you know, tons of, sorry, excuse me, tons of med spas have popped up all over the place. And, you know, I don't see it as competition. 

I just see it as more access for the patients. I just hope they're doing it correctly, you know, and have the proper training. Other than that, if the patient's getting the help, then I'm all for it. 

I watched how the demand for sexual health procedures grew like crazy pre-COVID. I mean, it was amazing to watch. Believe it or not, during COVID, it was a huge boom for me because, you know, you couldn't open your practice. 

So basically, I was going, I tore apart my shockwave device. I had in my car, in my trunk, I had my shockwave device. I had 20, 30 PRP kits. I had my centrifuge and I would show up in a massage bed and I would show up to patients' homes. 

So yeah, you took practice to them. To them. Because they couldn't go to places. That's very innovative, actually. That's where the Miami Love Doctor came up. Here we go. Now we finally found out. Very cool. 

And I also noticed you got involved with Dr. Reynolds, the founder of PSHAT, OSHAT, Vampire Facelift. Yeah, I've been training for him since, well, I was training for him under the practice where we both worked at, you know, under Gaines. 

And then when 2018, when I went on my own, he invited me back to Alabama. We talked. He actually, I showed him a little thing that I was doing and he named it and trademarked it a week later. He's very smart in that week. 

He's hilarious. But I love the guy. You know, he's extremely smart, great to talk to. And people sometimes brush him off as crazy. Crazy is the true smart. And it's awesome, man. I've been training for him, like I said, since 2016. 

And funny story, the way I met him was when we started Gameswave, there was a group of doctors that were getting trained. And he was amongst the doctors. And I didn't know him personally. So I'm here training the doctors on shockwave. 

And then I tell the doctors, now I'm going to train you guys on something called the P-Shock. And I start explaining how Charles Reynolds came up with it. And then I go, he has his technique. I have my own. 

And I do my way, you know. And then at the end of the day, he goes, hi, nice to meet you. I'm Dr. Charles Reynolds. And I'm like, oh, wow. He offered me a job that day. And I was like, no, I'm staying with Dr. 

Gaines. But we've been friends ever since. I have his personal style. He calls me all the time. David, any courses coming up? Do you want me to go? He's really cool. Yeah, I remember I met him too in Miami when he came for dinner when we did a games with. 

Very nice guy. Definitely. And by the way, the cool thing is, all the doctors that I train for O-Shot, P-Shot, even the vampire, Facelift, etc., when I train them, they get a certificate from me and they get a certificate directly from Reynolds signed by Reynolds. 

So it's not like, you know, oh, I know the Peachophon because David taught me. Yeah, you know the Peachean because David taught you, but you're also getting certified by Reynolds. Now, even from a marketing side, I'm really glad that he's done this, the trademark names, and he spent millions of dollars promoting those trademark names. 

But it's not only that, it keeps doctors safe. Because if you're following standard practice, if it's established, all the doctors under his membership are doing it the same. Everybody's talking to everybody. 

Then it's safe for the patient. If you go to Dr. So-and-so, who's doing the PRP shot, you know, completely out of brand, out of protection, and things go wrong for you as a patient or wrong for you as a doctor, you have no umbrella. 

No, of course, yeah. I know there's a clinics who just take the PRP, put it in a vacutainer, spin it, and they think that's enough. And injecting it, saying this is going to the thing without proper protocol, tested, proven. 

So some patients have come here. Funny story. I got a call from a clinic here in Aventura. Not in Aventura, I'm sorry. Right past in Hollywood. They wanted me to go in and do their peace shots for them. 

Right? We're talking, I'm negotiating with the owner, and I tell the owner my price. He goes, that's what we're charging per pizza. And I was like, wait, there's a standard price that everybody should charge per pizza. 

Oh, no. So that's another thing. He wasn't even under Reynolds membership. He's just doing his things, calling it a piss out, charging a lower price because he's diluting his service. Exactly. And it hurts in everybody. 

Not only that. So patients like that, when I get patients, and oh, they're doing in so-and-so. And I walk them back to my lab. I don't like justifying price, but sometimes I walk them back to my lab and I show them the centrifuge I use. 

I show them the kits that I use. And they go, oh, no, this doctor used little blue tubes. And I was like, yeah, those are to draw your blood. Those are for labs. Those are not for PRP. You're not getting PRP there. 

You know, so things people do out there is crazy sometimes. So you train in other doctors now. Are you still doing it now? So from where we both work together, the practice we both work together to now, I say I've trained over maybe 5,000 doctors. 

Wow. Yeah. After I left in 2018, I continued training up in Alabama, in Birmingham. And now I'm setting up a bilingual course for all the Latin-speaking doctors here in Miami. Oh, it's Florida now. There's a lot of doctors here that, you know, learned enough English to pass their boards, but their first language is Spanish. 

And I want to help them provide that service. So yeah, I've been teaching Shockwave. I never stopped teaching shockwave. I actually teach my own way of doing it, which I call the V-Wave. This is my practice name is Vibrance. 

This is the first letter of my practice name. I've been doing plus, the people that get trained by me can call it V-Wave as well. I don't charge them any royalties. I've been training V-Wave, O-Wave, P-Shot, O-Shot, Vampire Facelift, the Vampire Wing Lift. 

I've been doing size enhancement for males. And it's not, let me tell you, I've noticed it's not about, yes, it's a little bit about self-awareness and self-appearance, but it's not about vanity. It's 100% about confidence. 

Feeling better about yourself and yeah, just confidence, feeling more confident. I've seen that the size enhancement patients usually come for that. But what about women? That's how the whole Miami Love Doctor. 

What about women? Women. So women usually are the first to come. They are more open to their sexuality. They're more open to hormones. And then when you get their libido and their hormones in that perfect, the sweet spot, I call it, they'll drag. 

First of all, a guy that you fix his hormones usually won't tell any of his friends. They don't tell anybody. It has to be their best friend. They'll bring probably one referral. You know, their best friend or their brother or somebody real close. 

You get a female's hormones correct. You do an O-shot and they see the results. Anything that you do for a female, she'll bring five of her friends. Guaranteed. And she'll drag her boyfriend through that door. 

Yep, because now that she is better, now he needs to get up to speed too. Yep, 100%. Yeah, that's why we see the medical practices that serve to men and women thrive versus we're looking at men's health centers that only do men having a hard time to stay alive. 

Yeah, because the problem is if you center your center over... I'm called the Miami Love Doctor. But if you see my name, my clinic name is Vibrance. I don't even center it around sexual health. Why? Because if you center it just to sex, then they're only going to come for you. 

Patients are only going to come to you for sex. And you do so much other things. And if you only do it for men, even though you do hormones, you do other vitality services or longevity services. Let me tell you something. 

If I would go to a place that they're opening up all over the place, that's just a male men's health performance clinic. And I would go just to that. All your male friends will tell you that you're going to that because either you don't get erections or they make fun of you because you're getting a size enhancement or they'll tell you something. 

You know? So that's why guys, male performance centered around male performance centers are usually having a hard time to get guys in because guys won't go just because they're afraid of what their friends might say or if their girlfriend will find out that they're having problems. 

But it's usually guys first visits, they don't tell their significant others about it. Yeah. Interesting. I mean, if you're looking from a business perspective, imagine if Apple would only sell iPhone and not sell computers, tablets, and any other devices. 

And on top of that, they will only sell it to one specific group of population. I mean, they still be a business, but not the thriving business. Yeah. Sexual health is definitely a great category to add to any medical practice that already have patients. 

100%. Because it benefits. This is my advice to your other clients and anybody else that you have come on the show. If you already have an established HRT candlinic and you're not doing sexual health, you should add sexual health. 

Yeah. Otherwise, they go somewhere else. Exactly. Because they go hand in hand. They go hand in hand. Usually, and I say, this is one of the first things that I say during my presentation when I'm teaching, is usually guys don't seek out testosterone therapy because they want to get leaner or stronger. 

It's usually because they had a failed attempt at intimacy and they automatically blame their hormones. Yeah, especially men in a relationship get comfortable with the way they look. But yeah, once performance is declining in the bedroom, that becomes a problem for the relationship. 

100%. Yeah. 100%. And then the World Health Organization says that without intimate relationships, you can't achieve full health. So sexual wellness and having and maintaining your relationship is part of health. 

Yeah, 100%. Having sexual health and HRT in one medical practice is totally beneficial. If HRT brings patients, let's say over 45, 50, there's a high chance they're already experiencing some kind of decline in sexual health. 

Well, another service that I have that my patients love is IV therapy. I do a lot of NAD, IV therapy. So NAD, I'm going to give you a quick, I'm pretty sure you're familiar with it. It restores energy, boosts brain function, and repairs DNA. 

So it's basically a great new tool for extending your longevity. And longevity, like I said earlier, I think, or before we came, you know, started recording, when we were talking, just going over our thing, longevity is the new luxury. 

It's not about what car you drive, what watch you're wearing. It's about how long you live, how good the quality of your life is, and your lifespan. I mean, definitely right now with all the medical advancements, why not? 

Why not fix your hormones and optimize them? Why not look into your sexual health and see if you need a little bit fixed there? Why not look into regenerative medicine and see if your joints are failed and needs to be reworked? 

Why not take peptides for any specific use that they need? And peptides are amazing. You see what's happening with GLP once. It took country by storm with the weight loss and fixing the weight loss problem, if done correctly. 

Yeah, if done correctly. That's 100%. And also, the funny thing on GLP1s, the brand names are still in national shortage. That's how hard it hit the country and the world, basically. I mean, it's working. 

It's working. It's making people lose weight for others to help with some other issues. But yeah, doing it the correct way to make sure there is no side effects. That's a key. There's other peptides out there for sexual health, right? 

There's one of them. PT-141 is great for sexual health. It's actually, there's a brand name for it that it's for female sexual health for hyperactive sexual desire disorder. It basically gets them in the mood. 

It helps them because usually hyperactive sexual desire disorder in women is that their brain and their private parts are not connecting. It's like, you know, they function fine, but there's no connection. 

And then, and this brings it back. So it works. There's actually even a pill called Ali that helps females with hypoactive sexual desire disorder that you can prescribe. You don't make, you know, physicians in the cash base don't make any money from it. 

But by prescribing this to your female patients, it actually helps them improve their sexual health, thus increasing your rapport with your patients and making their life better, which is what you took your Hippocratic oath to do, right? 

Yeah. Where do you see this whole medicine is going? Wow. Especially in the anti-aging side. So, you know, so anti-aging is now longevity. Yeah, nobody says anti-aging anymore. It just, they changed it. 

But this anti-aging world, I think the advancements have been incredible. A lot of chronic diseases with discoveries are being treated. Very serious chronic diseases are being treated. I've seen, you know, it's incredible. 

I've seen and I've heard and met personally stage four cancers disappear. You know, so this part of medicine, regenerative and functional, and outside the regular norms and restrictions of traditional medicine, it's growing. 

Stem cell therapy is amazing. Oh, yeah. So that's the one. It's big in your practice and it's big, you know, said right, done right, protected correctly. You know, you could do this for your patients and it's life-changing for them. 

Definitely increasing their longevity 100% and how they feel about their life. Restoring their joints. I could go on and on, restoring their sexual function. There's actually now the use of botulinum toxin used for erectile dysfunction. 

I've heard about that too. Yeah, so and it works. It kicks in at six weeks after the injection. And guys who weren't having erections on their own are now having erections without any other treatment. 

It's amazing. Interesting how the botex for wrinkles now can use for sexual health. It was funny since we mentioned Ruttles. He already trademarked a name for that treatment. Of course he did. Yeah, he called it, I think it was Bocox. 

Bocox, yeah. I've heard that name. Yeah, I think he got a little slap on the wrist from Allergan, but and he renamed it, but and now they're doing it for female sexual health. Actually, Klitoro, but Botox shot. 

I didn't want to name brand names, but yeah. Very cool. Yeah, I've been in this industry since 2004, and it's amazing to watch how new procedures come in place, how it changes people's lives, how you're adopted in doctors' offices, and definitely where we're going with all of this. 

Well, definitely. I can tell you that, Alex, when I started on health gains, that opened my view of medicine and of marketing and of sales. I remember we were like 4,000 square feet and only like 500 or 600 square feet was the practice and everything was marketing. 

Everything else was marketing and sales. Operations, operations administrative. I had never seen that in my life in a medical practice. I was coming from traditional medicine. Because traditional medical practice is a medical practice function as insurance. 

Exactly. You go into cash pay medical practice is a new animal. I like to call cash pay medical practices as marketing companies that sell medical procedures. 100%. So your operations, your marketing, your sales, your retention takes three quarter of the space. 

And then another one quarter of the space is fulfillment. Yeah. Yeah. I can tell you this. I think in this business, marketing is definitely your business partner. It's a cash pay business. You have to get an exposure. 

It's not like insurance will refer patients to you, no sales involved. And they pay for it too. So for a patient, they don't think about how much it's going to cost. But with the cash pay business, yeah, you have to work on marketing. 

You have to make sure you have sales in place. You need to make sure you have retention in place. Yep, it's a different model. Yeah, 100%. 100%. But you know what? I've noticed that cash pay patients actually appreciate their services a lot more. 

And that's another thing I teach and I try to teach during my course is, because I get a lot of doctors that are making that transition. Like I said, this is growing. Usually it's now it's a lot, now it's becoming a lot younger doctors. 

But before it was usually the older doctors that wanted to retire, but get into something that they liked or something. And they would get into anti-aging. Now we're getting a lot of younger doctors, but I try to teach them that transition where treating a patient that's cash-based is very different than treating 15-minute, because you have 150 patients waiting in the lobby, insurance patient. 

Not that you don't care about your insurance patient. I'm not saying that you're a bad doctor because you're seeing them in 15 minutes. It's just, you know, the beast caused it for it to be that way, you know? 

But in cash-based, I teach them about white glove service, you know, which I learned with you guys, you know, white love service, very professional, you know, very high-end. Luxury. Yeah, luxury. Because this is a luxury. 

This is, it's, it's, it's a privilege to be able to afford and pay for these services. Yeah. You know, you're taking out of out of any other luxury. And it's not vanity. I tell you, it's not vanity. It's definitely a better lifespan, better living, better quality of life. 

This was the word I was looking for. David, if any medical practice wants to get in touch with you for any sort of help with the training on the sexual health, how would they do it? So you're more than, if they reach out to you by any chance, you're more than welcome to give them my personal cell phone number. 

If not, this is going to be all over social media, so I'm not going to say my cell phone number, but they could definitely go to at Miami Love Doctor in my social media, TikTok, Instagram, Facebook, Dr. 

David Hernandez and Facebook as well. And DM me and 100%, I'll help them out. I'll help them, if they reach out to me first, I'll help them. I'll get in contact for training, for marketing, and vice versa, I hope. 

But definitely, if you're a doctor out there and you're looking to get into cash-based or you're looking to expand your practice, sexual health is definitely a perfect add-on and a good marketing team can really make a difference. 

Not only for the quality of your patients, the quantity of your patients, and the overall flow of your clinic. Because even though I had experience in the past, my experience was in the medical part. 

And when Alex came in here, he was the one that said, you need to tweak this, you need to fix that. I need to see more marketing propaganda around your clinic. And he still gives me tips and tricks to make my place look the way it's supposed to make and make it more comfortable for my patients. 

David, it was great talking to you. Thank you for all your insights. We have these conversations all the time. As Michael, we get them on video. I know, because my goal was always ever since I joined the anti-agent movement, is to help consumer. 

It's not until later on I realized that I can make a bigger impact by working with medical practices and help them to treat patients. And this is how I indirectly affect the lives of other people in a much larger scale. 

Anything I can provide to medical practices that can help them, which is what we're talking about, sexual health, it all aligns with my bodies and my goals. Basically, but you do basically what I try to do on my social media is I my videos are about some funny videos, but mostly about education for the patient. 

And that's what you do as a marketer. You don't say, go to this place. You send education out there and a patient that needs it learns about a treatment they didn't know existed. Yep. And for the patients watching or potential patients, make sure when looking for a provider, the provider, you're going to, knows what they're doing. 

Make sure you do your homework. It's actually tough. Yeah, no. It's actually tough to verify and confirm that a medical practice following right protocols. Yeah, so that's the thing about this type of world of world in the medical field, the anti-aging movement. 

Everybody does whatever they want, basically. And some people make their own protocols. Gave me an idea. Open a directory of medical practices that we vet because we know them and list them there for consumer. 

It's a different topic. David, thank you very much. I don't want to take any more of your time, but happy days. I have a lot of ideas. All right, buddy. Thank you. Take care. Bye-bye.